Games and Brands: Extensions and Creation

Games and other interactive media are usually thought of as a secondary element in the development of brands and as part of marketing, not part of the story.

Nick Fortugno, CCO of Playmatics, will explore the ways that games and interactive media can help brands and narratives, and imagines how these new forms of media can be used more to incubate new stories and franchises in his Conference presentation Games and Brands: Extensions and Creation.

Check out the video below to see what Fortugno has in mind.

GAMES AND BRANDS: EXTENSIONS AND CREATION – Nick Fortugno from Power to the Pixel on Vimeo.

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