In 2006, Radha Agrawal doodled a veggie superhero on a napkin at her restaurant in New York City. She then watched a four-year-old run off to excitedly eat vegetables for the first time in his life to “gain super powers.” Since then, Super Sprowtz has spread their healthy movement to millions of children by using three key strategies.

Sisters Radha and Miki Agrawal dive into each of these strategies and provide key takeaways for social change makers and modern storytellers in the video below.

CASE STUDY: SUPER SPROWTZ by Radha and Miki Agrawal, Super Sprowtz from Power to the Pixel on Vimeo.

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