Optimising Stories for Future Impact

From journalists to filmmakers to game designers, media makers and the institutions that support them are leveraging their platforms to influence audiences. Increasingly we are being held accountable for our efforts. But how do you measure something as complex as social change?

Clint Beharry, Senior Creative Technologist at the Harmony Institute, looks at how they’re combining social science theory and data science methodologies to extract signals from the noise, developing new frameworks, models and tools for understanding and optimising media-driven impact. Check out what he’s got to say in the video of his presentation Optimising Stories for Future Impact below…

 

Optimising Stories for Future Impact by Clint Beharry, Senior Creative Technologist, Harmony Institute from Power to the Pixel on Vimeo.

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