Consumption of Culture: People’s needs, desires and expectations

Experienced in creating product briefs for the design world, Paula Zuccotti, founding director of The Overworld, placed people and their behaviours at the centre of her Conference presentation Consumption of Culture: People’s Needs, Desires and Expectations at this year’s Cross-Media Forum.

Paula’s unique way of making sense of what’s happening around us, by uncovering consumer needs and desires, takes the audience on a journey to provide a new angle on how we may view the future of culture consumption. Hear what Paula had to say in the video below.

Consumption of Culture: People’s Needs, Desires and Expectations by Paula Zuccotti, Founding Director, The Overworld from Power to the Pixel on Vimeo.

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