I don’t see myself as a book publisher anymore. What I am much more interested in, is what’s inside the book.
- Cally Poplak, MD, Egmont Press

Publishing House, Egmont Press demonstrate how they are working with writer Michael Grant to discover new ways of bringing stories to children and young adults. His latest project BZRK, takes a radical departure from traditional publishing industry practice, starting with an ARG, social media and an iOS/Android app to develop the storyline and the audience ahead of the first book being launched this February.