Case Study: The Tate Movie Project

The Tate Movie Project will endeavour to provide children with a structured narrative context in which they have the freedom to be creative and constructive on their own terms without the adult-received wisdom that dictates what a children’s movie should be

In early 2010, Aardman Animations set about an ambitious project to inspire the nation’s kids into helping the company create a short animated film. The Tate Movie Project utilised a plethora of platforms to make a truly symbiotic campaign intertwining a huge digital community, online tools, live events, all into an ongoing real production.



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  1. [...] In early 2010, Aardman Animations set about an ambitious project to inspire the nation’s kids into helping the company create a short animated film. The Tate Movie Project utilised a plethora of platforms to make a truly symbiotic campaign intertwining a huge digital community, online tools, live events, all into an ongoing real production. Click here to read more… [...]

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