Case Study: Gumball

It was about approaching text, design and rich media at the highest standards we could and centralising the process so that one single investment became a toolkit for everyone in the company to use in the same way to the same standards.

Rebecca Denton’s case study,Gumball, reveals the benefits of centralising a digital commission and highlights the need for quality marketing to support quality content. Gumball is the first series from Turner Europe’s in-house development team and it has already been commissioned for a second season.

Rebecca Denton, Executive Producer, Digital, Zodiak & Former Senior Producer Original Series & Development, Turner Broadcasting (EMEA) is a creative with over 15 years’ experience in advertising, radio & television.

 

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