Until you have an audience you don’t have IP, you just have a good idea.

Nuno Bernardo encourages cross-media producers to think outside the box. Focusing on the development of IP (intellectual property), Nuno presents the different alternatives to cross-media funding, from product placement and branded content, to a more classical R&D and Venture Capital approach.

Nuno Bernardo is an award-winning and Emmy-nominated transmedia writer and producer. He is also the author of The Producer’s Guide to Transmedia.