Is the future of storytelling the future for advertising?

Will a combination of increasingly sophisticated storytelling techniques, combined with data management and algorithmic planning lead to more engaging interactions? Paddy Adams explores these and other issues at Power to the Pixel’s Cross-Media Forum, London 2011

Digital technology has led to massive changes in how people consume content, information and entertainment. This has meant a period of unprecedented change for the communications industry, and a blurring of the lines between disciplines.

Paddy Adams, Director of Strategy for global media agency Manning Gottlieb OMD, examines how to create more memorable, entertaining and engaging interactions with people through combining increasingly sophisticated storytelling techniques, whilst making full use of the latest advances in data management and algorithmic planning.

One Response to “Is the future of storytelling the future for advertising?”

  1. kkoo says:

    I was hopeful that Paddy Adams was going to offer a better solution to the ‘information overload / attention deficit’ problem other than to suggest creating and spreading even more (useless) information i.e. real-time interactive films about a fake character existing in twitter to promote a cheap and nasty aftershave. How about we cut the crap instead of making more of it?

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