The power of transmedia storytelling

Jeff Gomez talks through the dynamic techniques that can be used to access your audience in the digital age at The Cross-Media Forum 2011

In today’s interconnected world, transmedia (or cross-media) storytelling techniques are revolutionising the way people interact with entertainment brands and consumer products. But how do we tell our stories to an audience that is migrating in greater numbers to mobile, social media, videogame and other digital platforms?

In this exclusive keynote designed especially for Power to the Pixel’s Cross-Media Forum held in London last month, Jeff Gomez, CEO of Starlight Runner Entertainment and the world’s leading expert on transmedia storytelling, candidly details the fast-evolving process of building ‘storyworlds’ and extending narrative across the rising tide of traditional and new media channels.

2 Responses to “The power of transmedia storytelling”

  1. [...] @Jeff_Gomez keynote from last month’s Cross-Media Forum http://t.co/QJ3oHAKC…Show original Be Sociable, Share! Related PostsNo Related PostNo tags for this [...]

  2. [...] estáis interesados. Podéis ver el PowerPoint de su conferencia aquí. Así como podéis ver sus trabajos y filosofía en la web de Starlight Runner Entertainment. [...]

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