Digital shift: writing for transmedia

How does one write a dynamic, immersive, interactive experience where the film is just one part (and a static one at that)?

Maureen McHugh is a Hugo award-winning short story writer and novelist, and a partner at L.A.-based No Mimes Media, one of the world leaders in designing transmedia entertainment experiences.

Speaking at Power to the Pixel’s Cross-Media Forum in London last month, Maureen explores whether ARGs, transmedia and digital media are more than simple promotional tools, how audiences expect to impact a story, and what that now means for writers.

5 Responses to “Digital shift: writing for transmedia”

  1. She is a fascinating lady with an impressive career! I love her enthusiasm for creativity!

    The prospects of Transmedia for many of our Production’s are just amazing!

  2. Pheon says:

    Check out this interactive #ARG #FBapp game at http://www.pheon.org. Complete real-life missions and write missions for other players! Complete real-life missions to climb levels and then write missions for the other players! Do it all from your Facebook profile! See what ARGnet has to say about Pheon at http://tinyurl.com/25ntsf7 #transmedia

  3. [...] her speech at Power to the Pixel’s Cross-Media forum, Maureen McHigh (who, I should note, I greatly admire for her work in the field) somewhat [...]

  4. [...] http://thepixelreport.org/2010/11/16/digital-shift-writing-for-transmedia/ // Filed Under: Screenwriting, Strategy Tagged With: cross media, innovation, script development, storytelling, transmedia [...]

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