A peek into the future: the advertiser’s perspective on digital convergence

The advertising industry, alongwith every other media industry, is having to deal with the implications of media convergence in the digital world. Over the last decade, through consumer insight and modelling, advertisers have been looking at the shifts in technology and consumer behaviour to understand what people want to hear and experience, and where.

Jean-Paul Edwards, Executive Director Futures at media communications agency Manning Gottlieb OMD, analyses the the evolving communication landscape, and provides valuable insight into the impact of new technology on media and marketing at last month’s Power to the Pixel’s Cross-Media Forum conference held in association with the 54th BFI London Film Festival.

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