The concentration of the 2009 Think Tank at Power to the Pixel’s Cross-Media Film Forum was on cross-media developments.
The term ‘cross-media’, or ‘transmedia,’ has entered mainstream business discussion but from a generally narrow perspective.
This Think Tank session aimed to debate issues in a much more open way – not just about the effect on the existing media and film industries but about the potential for new forms of creativity, finance, distribution etc.
The emphasis went beyond the technical to the real core issue of customer interaction with content.
In order to help shape the discussion, the event was split into four broad areas. This approach was an aide and guide but the Think Tank aims to enable open and free discussion.
The full report is available for download here.